One of the things that intimidates people about investing is the endless formulas and ratios..the mathi'ness of it all. The image of someone sitting there pouring over spreadsheets can give people hives. I came across a pretty good article recently that outlined 7 steps to quickly analyzing a stock. I noticed that all 7 steps involved some element of math, which again to most people would be a turn off. It's fine but I believe there are other elements that go into evaluating stocks and ETF's that are not math related can be just as effective in framing investment decisions. In this episode I try to give some comfort and hope to those who have angst about investing. There really is more to investing than math.