While my core investing ideology revolves around buying quality businesses, I also try to structure my portfolios to have exposure to certain business themes that are evolving in business. In the past, I've developed themes in the areas of water stocks, luxury/discount retail stocks, and even investing in a world of Trump. We live in a time where having the most market share does not necessarily translate into being the leader in the market. Market share is nice but if you can control the distribution channel in how products are accessed by customers, you can build a durable competitive advantage, which is something Warren Buffet loves. If you wanted to sell a product, you would need to go through the gatekeeper who would charge you a fee to get into their operating system (OS) or ecosystem. Traditionally that would have been a department store or some kind of physical retail store in a mall. This is changing. The distribution channel in the 21st century has become online. The Internet.
Whoever can offer a compelling online platform/ecosystem/operating system will have a durable competitive advantage as consumers will stick to and out of convenience be loyal to an operating system. Consequently, the stock market will put a premium on those companies that own the OS for a specific sector or industry.
In this podcast, I set out to try to figure out who the next great stocks are or could potentially be the companies that will own the OS for the Pillars of Companies I often refer to when I try to figure out what stocks to buy.