Mind mapping decision to buy Cheesecake Factory stock


I've had this company in my radar screen for a long time but I could never pull the trigger to buy it as I thought it was too pricey. This year the stock has been steadily tracking down and so I decided to take dive in and see if it would an interesting investment now. In this video I  mind map my thought process that led to my decision to buy shares in Cheesecake Factory (Ticker: CAKE).


In May 2018, this position was sold for a gain of 20.8% (Net Forex).