Mind mapping decision to buy Big Lots shares

This is my second time owning Big Lots. I bought in 2011 on separate occasions and earned 21 percent and 9 percent respectively. I kept it on my wish list since because I felt that the discount retail space is a growing one given the hollowing out of the middle class and polarization between high and low income consumers. I never bought back in as the stock really took off and I just thought it became too expensive for my liking. In the last while the stock had been pulling back down from the $60’s to its current level in the low to mid $40’s, which caught my attention so I decided to dive in and take a look at it. Like always my dive into Big Lots involved answering those pesky but important 8 questions. In this mind map video, I walk through my answers that led me to buy shares.